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Breathe taking design has always been at the forefront of what we do and this water cycle abstraction is no different. An informative illustration that also acts as a piece of art.


In this piece of work, MORF was challenged to research and use a range of design techniques to visually communicate how the water cycle works as an A2 poster using Adobe’s Illustrator software. The emphasis in this piece of work was to identify data which could be sourced and seen to be interesting to visualise.


Service operated
on this project

Bespoke Branding
Web Development
Online Marketing
Print Design
Media Production
Digital Startups
UI & UX Design
App Development
Print Design


Most visual water cycle explanations are dull. This water cycle abstraction sets the bar by staying informative whilst also being displayed in a fun, creative and intriguing way.


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